For more than a decade, I’ve helped brands find their voice, build trust, and show up with intention. I’m an observer of how ideas move and how they move us.
I’ve always had a pull to do more and create a space that blends my professional work with reflections on connection and meaning. I hope that something you read makes your day a little lighter and brighter.
PUBLIC RELATIONS
I create and implement media and marketing strategies that boost brand visibility and build strategic partnerships through campaigns that deliver measurable results. My strong suit?
Forging relationships with media outlets and partners to secure high value coverage and strengthen brand reputation.
SOCIAL + INFLUENCER MARKETING
Let’s be honest — millennials grew up with social media at their fingertips and it has evolved fast. I’m a content focused leader skilled across platforms like TikTok, Instagram, Facebook and more. From negotiations to content creation, I manage platforms and performance while translating results for stakeholders.
STRATEGIC MARKETING
I design marketing strategies that align creative vision with business objectives. From strategic partnerships to campaign execution, I connect the dots between storytelling, data, and impact. My approach blends creativity and precision, ensuring every initiative strengthens brand affinity and drives meaningful growth.
EVENT PLANNING
Events are stories brought to life. I lead with intention, ensuring every detail from concept to execution aligns with purpose. Whether producing large scale activations, community events, or internal experiences, I bring people together through moments that inspire and drive impact. My strength lies in delivering seamless events that engage audiences and build lasting brand affinity.
CORPORATE SOCIAL RESPONSIBILITY
I believe purpose and profit work best together. I build CSR programs that align brand values with community impact, creating initiatives that strengthen reputation and inspire trust. From cause partnerships to employee engagement, I help brands lead with authenticity and make a measurable difference.
LEADERSHIP COACHING
I’m passionate about helping people communicate with confidence and lead with clarity. My coaching focuses on self-awareness, storytelling, and strategic influence, empowering leaders to connect with teams, build trust, and drive meaningful results.
Experience
I’m a communications leader who drives results through strategic partnerships, earned media, influencer relations and corporate social responsibility. For more than a decade, I’ve helped brands define their voice, expand their presence and deliver campaigns that achieve measurable outcomes – boosting visibility, engagement and brand sentiment. I build trust, forge long-term partnerships and lead teams to execute initiatives that align with brand and business goals.
As a mentor and natural leader, I take a collaborative approach that empowers growth while keeping measurement and metrics at the center. I’ve navigated the full communications spectrum launching products,
securing top-tier coverage, crafting executive narratives and guiding brands through high-stakes moments with clarity and confidence.
My approach blends creativity and precision, ensuring every announcement, partnership and moment captures attention and strengthens brand affinity.
Let’s Connect
Every great story starts with a conversation.
If you’re a brand or creative partner interested in collaborating on editorial, broadcast, social, or influencer initiatives, I’d love to hear from you.
Whether you’re looking to spark awareness, share a meaningful story, or build lasting connection, let’s create something that resonates.
Thank you for your response. ✨
Nikki Balles 